Multimedia-based, responsive and application-oriented; since 2017, SWR has switched all its websites to run on Sophora.
The new overall appearance, with a uniform design, continues to impress users with its strong visual content. The step-by-step transition created a station-wide platform with high recognition value – all based on the subshell multimedia CMS.
Sophora can be used flexibly and, with its many interfaces, has the best prerequisites for merging different websites.
An SWR team, consisting of both editorial and technology staff members, implemented the transition to the multichannel CMS independently. T
he agile process was supported by the subshell team from Hamburg.
The CMS Sophora offers a modern platform for the strategic development of SWR's online services. In cooperation with subshell, we are already developing innovations, such as the new MobileClient.— Uwe Charissé, SWR, Head of Production and Creation
The SWR team also uses the Sophora MobileClient add-on, which makes it easier to edit and publish articles and images in Sophora.
The add-on has fewer functions and is therefore an ideal introduction to Sophora for those new to the CMS.
subshell optimized the add-on in close cooperation with the SWR team so that the online editorial team responsible for a younger target audience could quickly compile, publish and link current content.
The relaunch of the youth radio service DASDING in September 2017 was also the premiere for Sophora's new MobileClient.
Südwestrundfunk (SWR) is the regional public broadcasting corporation serving southwestern Germany, specifically the federal states of Baden-Württemberg and Rhineland-Palatinate. It is, after WDR, the second largest broadcasting organization in Germany. SWR, with a coverage of 55,600 km2, has an estimated audience reach of 14.7 million viewers and listeners.