SEO Check | Version 4

SEO Check User Guide

Learn how to use SEO Check.

The "SEO Check" module supports the editorial team in the on-page content optimization of individual documents in the Sophora CMS. The SEO Check checks the documents for occurrences of SEO keywords, readability, cross-linking and multimedia. Additionally, the SEO Check shows relevant information about the document.

"Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic." (https://en.wikipedia.org/wiki/Search_engine_optimization)

Terms

  • Check: A single check of a field or text.
  • Keywords: The keyword or keywords with which the document is to be found by search engines. The order of occurrence of the individual keywords is irrelevant
  • Keyword: A single term that is relevant for the search and occurs in the keywords.
  • Score: The result of all weighted checks.

User interface

The SEO Check generates an HTML page. The user interface contains the headline and Sophora ID of the checked document, a form for entering the keywords, the score, the results of all checks, details about the results and other, relevant information. The HTML page can be displayed in the DeskClient and MobileClient (if available) as a preview. Here is an example:

SEO Check
SEO Check (Image: subshell/CC BY)

Switching between light and dark mode

To toggle between light and dark mode,

  • use the switch at the top right with the sunglasses icon (light mode) and moon icon (dark mode)

Keywords

The keywords are entered in an input field in the SEO Check, not in the Sophora document itself.

To add or change the keywords,

  • open the SEO Check
  • enter some keywords or change existing ones and
  • click on the "Save icon" on the right of the search field

The SEO Check stores the keywords per document in an internal database.

To discard any unsaved changes to the keywords,

  • click on the "Cancel icon".

Start a Google search with the keywords

To start a Google search with the keywords,

  • open the SEO Check
  • enter some keywords or change existing ones and
  • click on the "Earth icon" on the right of the search field

Understanding the score

We show the score in the form of a diagram. The score results from the following areas: "Keywords", "Document", "Links", "Text", "Images" and "Media" (audio and video).

The names link to the corresponding area in the page. The score shows the overall result of the analysis based on the weighted individual results.

Filtering the results

The checks can be filtered: show all or show only the checks with warnings.

To filter the results,

  • click on the filter button "Warnings" above the list of checks
  • only checks with problematic results are listed

To switch back to the default list showing all checks,

  • click on the filter button "All" above the list of checks

Understanding the checks

The editorial team recognizes the result of the check by an orange or green icon. Pure information has a blue icon. All checks with a high priority (resulting from the weighting) are marked.

The following screenshot shows the structure of the "Cards" of the user interface in detail:

SEO Check: Details of a result card
SEO Check: Details of a result card (Image: subshell/CC BY)

Showing extra information to a result

For some checks, additional information can be folded out.

To show extra information,

  • click on the arrow symbol at the right of the card

Available Checks and Info

The SEO Check currently can apply the following types of checks:

  • Occurrences of Keywords
  • Length
  • Singularity
  • Stop words - unwanted words
  • Readability
  • (Optional) Information from external sources: Google Search Console and Bing Webmaster Tools

Not all keywords have to appear at the same time in all places if this is not desired. It is possible to configure globally for all checks how many of the keywords should occur in order to receive points for the score by your administration team.

SEO Check: Info section
SEO Check: Info section (Image: subshell/CC BY)

Overview of all the checks and info cards available

SEO Checks: Checks & Infos
ScopeTypeTitleNotes
KeywordsCheckNumber of keywordsIs the number of keywords adequate?
KeywordsCheckStop wordsAre there any stop words?
KeywordsCheckUniqueness of combined keywordsHave the combined keywords been used before?
KeywordsInfoBing Webmaster Tools: Related keywordsWhich keywords relate to the keywords? Note that all keywords present in the text of the document are highlighted green.
KeywordsInfoGoogle Search Console: Click-Through Rate (CTR)Which keywords made users to see your URL in the Google search results and choose your document? Note that all keywords present in the text of the document are highlighted green. Note that this check only works when the document has beeen live for some time, so that Google was able to index the corresponding URL.
KeywordsInfoGoogle Search Console: ImpressionsWhich keywords made users to see your URL in the Google search results? Note that all keywords present in the text of the document are highlighted green. Note that this check only works when the document has been live for some time, so that Google was able to index the corresponding URL.
KeywordsInfoExtracted KeywordsList of keywords automatically generated from the text. (Experimental) Based on the RAKE algorithm (Rapid Automatic Keyword Extraction). Note that all keywords present in the text of the document are highlighted green. The idea behind RAKE: "RAKE is based on our observation that keywords frequently contain multiple words but rarely contain standard punctuation or stop words, such as the function words and, the,and of, or other words with minimal lexical meaning." (from the PDF paper https://www.researchgate.net/publication/227988510_Automatic_Keyword_Extraction_from_Individual_Documents).
KeywordsInfoSynonymsAre there synonyms of the keywords? Note that all keywords present in the text of the document are highlighted green.
KeywordsInfoExternal Keyword ResearchLinks to Google Trends and Google Search to check results for the keywords. Note that sometimes Google services deny requests if too many requests were sent in a short time period.
DocumentCheckLength of ID StemIs the length of the ID stem adequate?
DocumentCheckKeywords in Sophora IDIs there an adequate number of keywords in the ID stem?
DocumentCheckBlocked Keywords in Sophora IDWere any disallowed words used in the ID stem?
DocumentCheckUniqueness of ID StemHas the ID stem been used before?
DocumentCheckKeywords in fields configured, for example keywords in Title, Subtitle, DescriptionIs there an adequate number of keywords in the relevant text fields (properties) of the document, e.g. in the title, sub-title, teaser, description?
DocumentCheckLength of content in fields configured, for example the length of the Title, Subtitle, DescriptionIs the length of the text in each of the relevant text fields okay, e.g. in the title, sub-title, teaser?
LinksCheckInternal text linksAre there any internal links?
LinksCheckExternal text linksAre there any external links?
LinksCheckKeywords in internal text linksIs there an adequate number of keywords in the linked text from internal links?
LinksCheckKeywords in external text linksIs there an adequate number of keywords in the linked text from external links?
LinksInfoSuggested internal linksAre there any documents that might be interesting for internal linking? (Experimental)
LinksInfoReferencesWhich internal documents reference this document (filtered by type).
LinksInfoGoogle Search Console: BacklinksWhich URLs link back to this document?
TextCheckLength of TextIs the length of the text adequate?
TextCheckLength of SentencesIs the length of the sentences adequate?
TextCheckLength of ParagraphsIs the length of the paragraphs adequate?
TextCheckReadabilityIs the text easy to read, based on readability according to the Flesch test? See https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests for more information about Flesch tests.
TextCheckLength of SectionsAre there enough subheadings?
TextCheckKeyword DensityIs the density of the keywords adequate?
TextCheckKeywords in First ParagraphIs there an adequate number of keywords in the first paragraph?
TextCheckKeywords in HeadlinesIs there an adequate number of keywords in subheadings?
TextCheckTransitions in SentencesAre there transitions between sentences?
TextCheckStart of SentencesDo the sentences start with different words?
TextCheckKeywords in Bold TextIs there an adequate number of keywords in bold text?
ImagesCheckKeywords in Caption of (configured) ImagesIs there an adequate number of keywords in the title of the (configured) images ?
ImagesCheckKeywords in Captions of Images in the TextIs there an adequate number of keywords in the title of images in the text?
ImagesCheckKeywords in Sophora IDs of Images in the TextIs there an adequate number of keywords in the title of images in the text?
ImagesCheckNumber of Images in TextAre images present in the text?
ImagesInfoImagesOverview of all images.
ImagesInfoImagesAre there any images that might be interesting to use in the document? (Experimental)
MediaCheckNumber of Audios or Videos in the TextAre at least x audios or videos present?
MediaCheckNumber of Audios in the TextAre a maximum of y videos present?
MediaCheckNumber of Videos in the TextAre a maximum of y audios present?

Last modified on 11/24/21

The content of this page is licensed under the CC BY 4.0 License. Code samples are licensed under the MIT License.

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