Moving Multimedia Stories

Sophora Enables Visual Storytelling at NDR

One single system for visual storytelling: Thanks to Sophora, editors do not need any external systems for the production of web documentaries.

Online-Storytelling at NDR
Norddeutsche Rundfunk uses the Sophora content management system for only storytelling

With its digital storytelling offers, NDR uses new technical possibilities in order to respond on changing user interests, introduce visitors of the website to complex topics and to shape these in a comprehensible and interesting way.

With the help of Sophora the online editorial department of NDR created numerous multimedia reports. Thereby editors count on visual storytelling and combine image, text, video and audio contributions in one single document.

The implementation of the responsive storytelling website was realized exclusively with Sophora. Additional programmes are not necessary.

In this linearized, visually powerful form, stories can be told online better than previously used on the Internet. It was important to us to develop a solution that could be easily integrated into our daily editorial work. (Translated.)
— Niels Rasmussen, NDR, Director of Online and Multimedia Programming

8 Reasons for Using Sophora when Creating a Storytelling Website:

  1. No external system is required. There are no additional costs. Editorial departments can reuse already existing Sophora contents
  2. The stories are technically secured on a long-term basis
  3. Storytelling optimizes SEO. The storytelling document is integrated into an already existing Sophora website and requires no external webpage
  4. Individual elements of the story can be linked as well
  5. Stories can be easily compiled via drag & drop
  6. The editorial department can make configurations independently and thus, it is possible to remain independent of external systems
  7. Storytelling is no longer a project, but it will become a permanent part of the editorial everyday life
  8. Stories can be easily linked to all webpages


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About NDR

Norddeutscher Rundfunk (NDR) is a public radio and television broadcaster, based in Hamburg, Germany. In addition to the city-state of Hamburg, NDR transmits for the German states of Lower Saxony, Mecklenburg-Vorpommern and Schleswig-Holstein. NDR is a member of the ARD consortium.