Moving Multimedia Stories
One single system for visual storytelling: Thanks to Sophora, editors do not need any external systems for the production of web documentaries.
With its digital storytelling offers, NDR uses new technical possibilities in order to respond on changing user interests, introduce visitors of the website to complex topics and to shape these in a comprehensible and interesting way.
With the help of Sophora the online editorial department of NDR created numerous multimedia reports. Thereby editors count on visual storytelling and combine image, text, video and audio contributions in one single document.
The implementation of the responsive storytelling website was realized exclusively with Sophora. Additional programmes are not necessary.
In this linearized, visually powerful form, stories can be told online better than previously used on the Internet. It was important to us to develop a solution that could be easily integrated into our daily editorial work. (Translated.)— Niels Rasmussen, NDR, Director of Online and Multimedia Programming
Norddeutscher Rundfunk (NDR) is a public radio and television broadcaster, based in Hamburg, Germany. In addition to the city-state of Hamburg, NDR transmits for the German states of Lower Saxony, Mecklenburg-Vorpommern and Schleswig-Holstein. NDR is a member of the ARD consortium.