Real-time-reporting: Sophora's live blog ensures fast publishing and editing of posts.
The NDR uses Sophora’s live ticker in order to report current news from North Germany. Additionally, the NDR achieves viewer bonding through linkage – since editors link brief reportings with additional content.
Current traffic reports are connected with public transport news, latest news are connected with internal links about background articles and image collections with map material. All of this easily succeeds per Drag & Drop.
Norddeutscher Rundfunk (NDR) is a public radio and television broadcaster, based in Hamburg, Germany. In addition to the city-state of Hamburg, NDR transmits for the German states of Lower Saxony, Mecklenburg-Vorpommern and Schleswig-Holstein. NDR is a member of the ARD consortium.